视觉环境传播研究:文化与意识形态语境下的环境“观看”

Research on Visual Environmental Communication:Watching of Environment in the Context of Culture and Ideologies

视觉环境传播研究遵循文化与意识形态的诠释路径,在环境视觉表征内容、环境视觉表征生产、受众视觉感知与理解等三个领域涌现出一系列重要成果,在研究视野和方法上呈现传播学、社会学、语言学、认知心理学、视觉传达等多学科交融的趋势。视觉环境传播研究为当代中国的环境传播研究带来新的启示和课题,这一跨学科的新兴研究领域也为我国学者参与学术交流与对话提供了较大的空间。

Studies of visual environmental communication focuses on three core dimensions including visual discourse analysis in the cultural and ideological contexts,the production of visual representations on environment,and the audience visual perception and understanding,following the environmental interpretation path of culture and ideology. The recent study on visual environmental communication uses comprehensive methods of media and communication,sociology,linguistics,cognitive psychology,and visual communication to explore the visual representation of nature and environmental issues. There have been a series of important results in the contemporary visual environmental communication research which has become an important interdisciplinary area that draws increasing international attention. This paper finally makes a reflection on the problems and limitations of the current visual environmental communication research, and puts forward some thoughts on the further research, which provides inspiration and suggestions for the domestic scholars to pay attention to this important field and make active exploratory research.