体育精神在国家形象塑造与传播中的独特作用、现实困境与实施路径

The Unique Role,Realistic Predicament and Implementation Path of Sports Spirit in the Shaping and Dissemination of National Image

体育精神是人们在体育实践中表现出的关于价值观念、行为态度、意志品质、思维方式等综合性的社会意识。国家形象的塑造是本国形象在他国文化中的形象构建,涉及不同文化之间的相互碰撞与融合。体育精神具有实践性、社会性、超越性、民族性以及渗透性等特质。在塑造国家形象的过程中,体育精神的实践性能够充实国家形象塑造的内容;社会性和超越性使之具有强大的传播力,为国家形象塑造开辟实践路径;民族性能够凸显国家形象塑造的民族内涵;渗透性则推动在他者认知中构建国家形象。然而,受功利主义、现实政治、传播因素等影响,体育精神对国家形象塑造发挥的作用在一定程度上被削弱。为此,需要采取多种措施大力推动体育运动的发展,涵养体育精神,充分发挥体育精神的特质在国家形象塑造中的作用。

Sports spirit is a comprehensive social consciousness shown by people in sports practice,such as values,behavior attitude,will quality,way of thinking and so on.The shaping of national image is the construction of national image in the culture of other countries,which involves the collision and integration of different cultures.Sports spirit has the characteristics of practicality,sociality,transcendence,nationality and permeability.In the process of shaping the national image,the practicality of the sports spirit can enrich the content of the national image shaping;the national character can highlight the national connotation of the national image shaping;the sociality and transcendence make it have strong communication power,which opens up a practical path for the national image shaping;the permeability promotes the construction of the national image in the cognition of others.However,under the influence of utilitarianism,realistic politics and communication factors,the role of sports spirit in shaping the national image has been weakened to a certain extent.For this reason,it is necessary to take a variety of measures to vigorously promote the development of sports,cultivate sports spirit,and give full play to the role of sports spirit in shaping the national image.