三产融合视角下农产品地理标志品牌促增收路径研究——以谢湖大樱桃为例

Path of Increasing Income of Agricultural Geographical Indication Brand under the Integration of Primary,Secondary and Tertiary Industries—A Case Study of Xiehu Cherry

地理标志农产品被视为实现农民收入增长的有效抓手,然而不少地方出现了“申报热、建设冷”的情况,当地所申报的地理标志并没有真正发挥增收效应。谢湖大樱桃自1989年从山东烟台引进,于2011年成功申请地理标志农产品,经过约30年时间的发展,谢湖村人民围绕该地理标志品牌大力发展种植业、旅游业等,逐步形成了一二三产业融合的态势。以谢湖大樱桃地理标志农产品为研究对象,基于对江苏省连云港市赣榆区厉庄镇谢湖大樱桃主产区的实地调研,从一二三产业融合这一创新视角出发分析了使用地理标志农产品对于农户增收的影响和具体路径,并总结了相关经验,提出相应的对策建议。

Geographical indication agricultural products are regarded as an effective starting point to realize the growth of farmers'income.However,there are fanatical declaration and cold construction in many places,and the geographical indications declared locally have not really played a role in increasing income.Xiehu cherry was introduced from Yantai,Shandong province in 1989 and successfully applied for geographical indication agricultural products in 2011.After about 30 years of development,the people of Xiehu village have vigorously developed planting and tourism around the geographical indication brand,gradually formed a trend of integration of primary,secondary and tertiary industries.Taking Xiehu cherry geographical indication agricultural products as the research object,based on the field investigation of the main producing area of Xiehu cherry in Lizhuang town,Ganyu district,Lianyungang city,Jiangsu province,and from the innovative perspective of the integration of primary,secondary and tertiary industries,the impact and specific path of the use of geographical indication agricultural products on farmers'income were analyzed,relative experience was summarized,and corresponding suggestions were put forward.