乡村振兴视域下高职艺术设计专业服务“非物质文化遗产”传承研究

Research on the Service for Passing on“Intangible Cultural Heritage”Provided by Art and Design Major in Higher Vocational Colleges Under the Perspective of Rural Revitalization

乡村振兴战略规划背景下在高职院校艺术设计专业中引入乡村非物质文化遗产,是乡村非遗文化传承有效途径。高职艺术设计专业融合文化产业与乡村振兴,通过对乡村非遗文化的记录、文创产品的开发、新媒体短视频创作,以艺术设计专业课程教学为手段,为乡村文化产业、旅游产业的可持续发展作出贡献,进而实现乡村的文化振兴和经济振兴。

In the context of the strategic planning of rural revitalization,it is an effective way to introduce rural intangible cultural heritage into the art and design major in higher vocational colleges.Through the recording of rural intangible cultural heritage,the development of creative cultural products,the creation of short videos on new media platforms,and the teaching of specialized courses,the art and design major makes contributions to the sustainable development of rural cultural and tourism industry,thus realizing the cultural and economic revitalization in rural areas.