乡村振兴战略背景下民俗传统体育与旅游产业融合发展路径研究

Research on the integrated development path of folk traditional sports and tourism industry under the background of rural vitalization strategy

在乡村振兴战略背景下,将民俗传统体育与旅游产业融合发展是政府和学术界关注的问题。运用文献资料法和专家访谈法对两者融合发展路径进行探讨,分析融合发展的时代价值,剖析融合发展的逻辑。研究认为:民俗传统体育与旅游产业融合发展面临民俗传统体育与旅游产业融合度不深、产业创新驱动不足、人才资源紧缺,传统体育传承人出现断层等困境;并提出对策建议:围绕“人”“文”“业”三要素,推动产业深度融合;围绕“点”“线”“面”三要素,增强产业创新驱动力;围绕“全”“正”“精”三要素,加大人才引进力度。

Under the background of rural revitalization strategy,the government and academic circles pay more attention to the integrated development of folk traditional sports and tourism industry.By using the methods of literature and expert interview,this article explores the integration development path of them,analyzes the era value and the logic of integration development.The research shows that the integration of folk traditional sports and tourism industry is not deep,the driving force of industrial innovation is insufficient,talent resources are scarce,and the inheritors of traditional sports are in a fault dilemma.And then it proposes that we should promote the in-depth integration of industries by focusing on the three elements of“people”,“culture”and“industry”,strengthen the driving force around the three elements of“point”,“line”and“surface”,and intensify the introduction of talents through the three elements of“integrity”,“integrity”and“precision”.