“互联网+”背景下传统体育场馆服务产业发展趋势探析

Analysis on the development trend of under the background of internet+traditional sports stadium service industry

采用文献资料法,对我国大型传统体育场馆进行研究,梳理出我国传统体育场馆在新时代发展历程中的现状:产品同质性明显、场馆利用率不足、运营主体较单一、信息化程度不高。在人民的需求与国家政策的引导下,传统体育场馆亟需借助数字信息技术,促使体育场馆产业朝着智能化的方向发展,利用互联网平台技术,依托线下场馆产业载体作用,形成优势互补、资源共享、集群化的体育场馆产业,并通过信息化的集成平台,突出商业经济效益,推动体育场馆服务内容多元化。

By using the method of literature,this article studies our large traditional stadiums,and sorts out the problems of obvious product homogeneity,insufficient venue utilization rate,single operation subject and low level of information in the development of traditional stadiums in China in the new era.In addition,under the needs of the people and the guidance of national policy,traditional sports venues need to make use of digital information technology to promote their industry in the direction of intelligence,which can us Internet platform technology,relying on the offline venues industry carrier,to form complementary advantages,resource sharing,cluster stadiums industry,to highlight commercial economic benefits,and promote stadiums service content diversification through information integration platform.