新媒体环境下图书馆非物质文化遗产资源服务创新策略

Innovative Strategies for Library’s Intangible Cultural Heritage Resources Service in the New Media Environment

通过调研省级图书馆非遗资源建设以及非遗资源的新媒体服务现状,分析图书馆在非遗资源的新媒体服务中存在的问题,提出深耕非遗资源内容,在短视频领域持续发力;利用XR沉浸式技术,创造虚实结合的非遗动态场景应用;打造非遗特色IP,探索“非遗+”网络营销模式等服务创新策略。

By investigating the construction of intangible cultural heritage resources and the current situation of new media service of intangible cultural heritage resources in provincial libraries,this paper analyzes the problems existing in the new media service of intangible cultural heritage resources in libraries.The article puts forward that we need to deeply cultivate the content of intangible cultural heritage resources and continue to make efforts in the field of short video;we can use XR immersive technology to create intangible cultural heritage dynamic scenes that are virtual and real combined;we can also create a distinctive intangible cultural heritage IP and explore service innovation strategies such as the"intangible cultural heritage+"network marketing mode.