乡村振兴背景下农产品网络直播课程教学实践研究——以抖音平台直播电商运营实务为例

Research on Teaching Practice of Agricultural Products Webcast Course on the Background of Rural Revitalization:Taking the Operation Practice of Live Streaming E-commerce on Douyin Platform as an example

直播电商是电子商务和网络直播结合的新事物,“电商+直播”在满足观众各种心理需求的同时也推动了经济消费,从而形成了新的业态,但直播人才的短板凾需补齐,本文通过分析经济背景下农产品电商直播现状和发展趋势,根据学生的实际能力和就业愿景,结合学校所在地区农产品特色与优势,探索校企农深度融合的直播电商教学策略,培养直播电商行业中的新农人正规军。解决人才缺口的同时推动乡村振兴战略。

Live broadcast e-commerce is a new thing that combines e-commerce and online live broadcast.“E-commerce+live broadcast” not only meets the psychological needs of the audience,but also promotes economic consumption,leading to a new business form.However,the shortage of live broadcast talents need to be eased.This paper analyzes the current situation and development trend of live broadcast of agricultural products in the economic context,explores the teaching strategy of live broadcast e-commerce with the deep integration of schools and enterprises,enterprise and agriculture,and cultivate the new regular farmer crew in the live broadcast e-commerce industry based on the actual ability and employment vision of students combined with the characteristics and advantages of agricultural products in the area where the school is located,so as to solve the talent gap while promoting the rural revitalization strategy.