Z市茶产业发展的实践与思考

Practice and Thinking on the Development of Tea Industry in Z City

Z市作为湖南省红茶核心产区之一,产茶历史悠久。文章从Z市的地缘优势和产业优势出发,分析认为Z市发展茶产业,只有注重推动规模发展,培育和发展经营主体,抓好技术攻关,打造区域品牌,进一步强化品牌营销推广,推进产业集群,才能走出一条依靠产茶优势、促进乡村振兴的新路子。

As one of the core production areas of black tea in Hunan Province,Z city has a long history of tea production.Starting from the geographical advantages and industrial advantages of Z City,the article analyzes that only by focusing on promoting scale development,cultivating and developing business entities,tackling technical problems,building regional brands,further strengthening brand marketing and promotion,and promoting industrial clusters can Z city develop its tea industry.Only in this way can it find a new way to rely on its tea production advantages and promote rural revitalization.