基于色彩情感的包装设计配色分析

An Analysis of Palette of Packaging Design Based on Colour And Emotion

色彩配色是平面包装设计中重要的视觉设计元素,通过色彩能准确传达商品主题艺术效果,色彩情感表达能将商品基础信息联系起来,满足用户的色彩情感诉求,促进商品销售。根据色彩的联想属性,从色彩情感角度研究包装设计配色,围绕包装设计图主色调,可设计出8种色彩情感配色方案。

Color palette is an important visual design element in the design of graphic packaging.Through color,it can accurately convey the artistic effect of the theme of the product.Color and emotional expression can connect the basic information of the product,satisfy users'color and emotional demands,and promote the sale of the product.According to the associative attributes of colors,the packaging design color scheme can be studied from the perspective of colors and emotions.Around the main tones of the packaging design plan,8 palette schemes of color emotion can be designed.