报刊视觉设计重构--论新媒体对当代报刊版式设计的影响

Reconstruction of Visual Design Regarding Newspapers and Periodicals--A Study of the Influences of New Media on the Layout Design of Contemporary Newspapers and Periodicals

自人类有了信息传播活动开始,每一次媒介变革所产生的新的审美方式,总会在潜移默化中重塑大众的思维习惯。当人类迈进信息时代后,新媒体技术的普及使得用户的审美方式趋向于互联网思维。传统印刷媒体面对新媒体的迅猛发展,其视觉设计也在发生重构。在此以报刊视觉设计为切入点,从新媒体的碎片化审美、泛娱乐语境、报网联动思维、大数据浪潮4个角度,管窥新媒体对当代报刊版式设计在版型大小、排版风格、传播形式、报道呈现方面的影响。

On one hand, since human beings have information dissemination activities, the new aesthetic methods generated by each media revolution will always reshape the thinking habits of the public in a subtle way. On the other hand, when human beings enter the information age, the popularization of new media technology makes the users’ aesthetic methods tend to be Internet thinking. In the meanwhile, with traditional print media facing the rapid development of new media, its visual design is also undergoing reconstruction. Based on the visual design of newspapers and periodicals as the starting point, the influences of new media on contemporary layout design of newspapers and periodicals in terms of layout size, typesetting style, the form of dissemination and the presentation of coverage are focused on in this paper from the four perspectives including fragmented aesthetics of the new media, pan-entertainment context, linkage thinking between newspaper and periodicals, network, and the big data wave.