市场渠道对种子交易格局的影响——基于动态博弈视角的分析

The Effects of Market Channel on Seed Trading Structure——Analysis Based on the Perspective of Dynamic Game Theory

种业利益相关主体涉及企业、农户等多个主体,各主体间目标利益差异造成了种业资源配置效率的损失。本研究利用企业、经销商、农户之间的利益博弈,对种业交易中信息不对称的问题进行剖析,引入补偿-惩罚机制后,对种子交易机制改进进行了分析。最后,从机会成本、竞合关系、交易费用、信用管理及均衡联动发展等维度提出制度改进的方向,为种业高质量发展提供参考。

The stakeholders of seed industry involved multiple entities such as enterprises and farmers, and the difference of target interests among the entities led to the loss of resource allocation efficiency of seed industry. Using the game of interests among enterprises, dealers and farmers, the problem of information asymmetry in seed trading was analysed in the study;after introducing the compensation punishment mechanism, the improvement of seed trading mechanism was analysed. Finally, the direction of system improvement from the dimensions of opportunity cost, competition and cooperation relationship, transaction cost, credit management and balanced linkage devement was put forward, so as to provide reference for the high-quality development of seed industry.