医患冲突语境中的相对敌意媒体效果研究

A Study of Relative Hostile Media Effect in the Context of Physician-patient Conflicts

本研究从“敌意媒体效应”理论出发,考察医患关系语境中的利益相关方对媒体偏见的感知,以及该感知是否影响医患双方对公众意见的感知。研究选择执业医师(及护士)群体和普通患者群体作为调查对象,采用在线实验方法,发现显著的相对敌意媒体效应,而这种敌意媒体效应与人们对医患关系相关舆论的感知呈正相关关系。

In this study,we propose a theoretical framework with which to explore a)whether the opposing sides in the doctor-patient relation view the same news coverage in different ways;b)whether perceptions of media bias influence their perceived public opinion.We sampled licensed physicians and non-physicians from China for an online experiment.Our findings showed that relative hostile media effects exist in the doctor-patient relationship in China.We also found that relative hostile media effect was positively associated with people􀆳s perception of public opinion in the news context.