摘要
如何细分国际会议市场根据研究人员想要发现或分析的内容,国际会议市场可以以多种方式进行细分。它可以根据会议规模划分;按主办方的类型;通过会议的目的、主题,以及其他更多的标准进行划分。然而,供应商用来划分市场的主要标准是会议的发起者。发起人决定组织什么样的会议以及需要什么样的供应商服务。当按照发起方划分国际会议市场时。
How to segment the international meetings market The international meetings market can be segmented in many different ways,depending on what a researcher would like to find out or analyse.It can be segmented by meeting size;by type of delegate;by a meeting’s purpose;by subject matter;and by many more criteria.However,the main criterion a supplier uses to segment the market is by the initiator of a meeting.The initiator determines what kind of meeting is organised and the kind of supplier services needed.
出处
《中国会展》
2022年第18期64-67,共4页
China Conference & Exhibition