地方出版机构主题出版竞争力提升策略研究——以中国出版政府奖为案例的分析

A Study on Improving the Competitiveness of Local Publishing Organizations in Thematic Publishing

近年来,主题出版成为一种常态化的出版品类和内生性的出版增长点,主题出版的内涵也从原来集中于政治类读物扩展至关注党、国家和社会的核心问题以及满足国家重大战略需求的选题。地方出版机构是主题出版的重要出版主体,本文通过分析五届中国出版政府奖中典型的地方出版机构案例,提出针对地方出版机构的主题出版竞争力提升策略。

In recent years, thematic publishing has become a regular publishing category and an endogenous growth point in the publishing industry. Also, the themes have expanded from political issues to core issues of the Party, the state, and the society, and the ones that meet the country’s major strategic needs. This paper analyzes some typical cases of local publishing organizations, which are the winners of the 5 th China Publishing Government Awards. Then, some strategies will be proposed to local publishing organizations forimproving the competitiveness in thematic publishing.