摘要
【目的/意义】高校思想政治工作品牌,集精品属性、用户思维、融媒体模式和资源统合能力于一身,培育高校思想政治工作品牌,是高校思想政治工作实现全员、全程、全方位育人的新动能。【设计/方法】结合当前高校思想政治工作品牌热潮的经验,从品牌培育的基本要素入手,厘清高校思想政治工作品牌的“三要素”,总结高校思想政治工作品牌“三步走”的培育步骤,为优化品牌的培育思路奠定基础。【结论/发现】优化高校思想政治工作品牌的培育思路,要以党和国家对高校思想政治工作立德树人的意见要求为指引,纠偏高校思想政治工作品牌的认识误区,着重在理论融入、实践嵌入、技术渗入上实现品牌优化。
[Purpose/Significance] The brand of college ideological and political work is a combination of quality attributes, user thinking, media mode and resource integration. Cultivating the brand of college ideological and political work is the new driving force for college ideological and political work to realize the full, whole and all-round education. [Design/Methodology] Based on the experience of the current brand boom of college ideological and political work, starting with the basic elements of brand cultivation, this paper clarifies the “three elements” of college ideological and political work brand, summarizes the “three steps” of cultivating college ideological and political work brand, and lays a foundation for optimizing brand cultivation.[Conclusions/Findings] In order to optimize the brand of college ideological and political work, it is necessary to correct the misunderstanding of the brand of college ideological and political work under the guidance of the Party and the country, and realize the brand optimization in theory integration, practice embedding and technology infiltration.
作者
王可心
WANG Ke-xin(Renmin University of China,Beijing 100872 China)
出处
《电子科技大学学报(社科版)》
2022年第5期106-112,共7页
Journal of University of Electronic Science and Technology of China(Social Sciences Edition)
基金
北京市社科联习中心项目(20LLMLA004)
中国人民大学马克思主义学院科研基金(YNY2020)。
关键词
高校思想政治工作
品牌培育
“三全育人”
网络文化场域
college ideological and political work
brand cultivation
“all-round education”
network culture field