京津冀视域下的区域旅游品牌形象设计研究

Research on Regional Tourism Brand Image Design from the Perspective of Beijing-Tianjin-Hebei

以京津冀三地特色为载体,以区域旅游品牌形象设计为依托,结合区域历史文化、风俗习惯等相关内容,通过分析地域文化和城市品牌形象设计的现状及相关理论,发掘提高品牌设计水平的方法,彰显区域旅游品牌形象标志性和文化性。通过提取区域特色鲜明的地域文化素材,以创新设计思维和表现方法提炼出具有地方特色的设计符号,以此提升地区品牌形象设计水平,实现对区域的开发与探究,进一步有效地带动经济的发展。

Taking the characteristics of Beijing,Tianjin and Hebei as the carrier,relying on the design of regional tourism brand image,combined with the relevant contents of regional history,culture,customs and habits,through the analysis of the current situation and relevant theories of regional culture and urban brand image design,explore methods to improve the level of brand design,and highlight the symbolic and cultural nature of regional tourism brand image.The paper extracts the regional cultural materials with distinctive regional characteristics,and extracts the design symbols with local characteristics with innovative design thinking and expression methods,so as to improve the level of regional brand image design,realize the development and exploration of the region,and further effectively promote and drive the economic development.