移动互联时代自媒体在乡村文化中的作用机理

Operational Principle of Personal Media in Rural Culture at Mobile Internet Era

随着移动互联逐渐向乡村全方位覆盖,自媒体时代对农民的生产生活产生了深远的影响。一方面,自媒体的应用使更多城市居民了解农村,宣传推广了农业产品和三农文化;另一方面,移动互联自媒体使农民在第一时间了解城市的舆情信息,使得城乡差距逐渐缩小,文化融合程度逐渐变高且价值取向趋于一致。剖析了在移动互联时代下自媒体在乡村文化中的深入程度,明确自媒体在乡村文化中的功能价值,分析了其在经济政治文化等方面的作用,最后对今后的可持续的发展路径提出了建议。

With the overall coverage of mobile internet, personal media had great impacts on the production and life of peasants.On the one hand, the application of personal media made more urban residents know rural life, and promoted the rural products and three agriculture culture.On the other hand, mobile internet personal media made peasants understand the city’s public opinion information for the first time, so that the urban-rural gap gradually narrowed, the degree of cultural integration gradually became higher and value orientation tended to be consistent.In this research, we analyzed the personal media depth in rural culture, clarified the functional value of personal media in rural culture, analyzed its function in economic, politics and culture.Finally, suggestions were put forward for the sustainable development path in future.