专题出版提升学术期刊影响力的策略研究——以《航空材料学报》为例

Research on the Strategy of Promoting the Influence of Academic Journals by Publication of Special Topics——Taking Journal of Aeronautical Materials as An Example

研究学术期刊专题出版,提升期刊影响力。文章以《航空材料学报》专刊、专栏编辑出版实践为例,对比专刊、专栏和同期其他文章的被引频次、下载量和零引用率,以分析专刊、专栏的出版效果。结果表明,专刊、专栏更能引起作者、读者的关注,提高期刊传播力和影响力。并从选题策划、组稿约稿、服务和宣传推广等方面分析策划编辑专刊、专栏的方法和策略,为学术期刊通过专题出版提升影响力提供借鉴。

This paper aims to research the publication of special topics of academic journals and enhance the influence of journals. Taking the editing and publishing practice of the special issues and columns of Journal of Aeronautical Materials as an example, this paper compares the cited frequency, download volume and zero citation rate of the special issues and columns with other articles in the same period to analyze the publishing effects of the special issues and columns. The results show that the special issues and columns can attract the attention of authors and readers, and improve the dissemination and influence of the journal. The methods and strategies of the planning and editing of the special issues and columns are also analyzed from the aspects of topic selection planning,contribution solicitation, service and publicity and promotion, so as to provide reference for academic journals to enhance their influence through publication of special topics.