国外主流媒体论中共“百年庆典”——基于新闻舆论传播体量的总体分析

Foreign Mainstream Media on the CPC’s“Centennial Celebration”——Based on the Overall Analysis of Dissemination of Press Public Opinion

中共百年庆典引发国际主流媒体广泛关注,产生了巨大的国际传播效应,深化庆典活动推进国际传播的经验研究,有利于对外讲好中共故事。从逻辑进路来看,“百年庆典”的作用发挥既实现了对内宣传与对外传播的统一,又着眼于时代站位。具体分析发现,“百年庆典”舆论体量呈现出舆论传播主体丰富、主题多样的基本特征,但传播范围有待扩大。评价内容侧重于百年庆典的性质及态度表达、类型及作用、关注习近平总书记“七一讲话”三个方面,且在信源表达中凸显了中国共产党的重要作用。在国际视域下扩大庆典活动的传播效果应当重视国际舆论引导中的情感价值表达,继续完善大国大党典礼制度,构建中共自身国际话语表达的叙事体系。

The centennial celebration of the Communist Party of China(CPC)has attracted widespread atten⁃tion from the mainstream international media and has produced a huge international communication effect.Deepening the empirical research of Celebration activities to promote international communication is conducive to telling the CPC story to the outside world.From the perspective of logical approach,the role of“centennial Celebration”not only realizes the unity of internal publicity and external communication,but also focuses on the position of the times.It finds that the public opinion volume of the“centennial Celebration”presents the basic characteristics of rich public opinion dissemination subjects and diverse themes,but the basic character⁃istics of the dissemination scope need to be expanded.The comment focuses on the nature,attitude,type,and role of the centennial celebration,except for Xi Jinping’s“July 1 Speech”and highlight the important role of the CPC in the expression of information sources.Expanding the communication effect of commemorative activi⁃ties from an international perspective should pay attention to the expression of emotional value in the guidance of international public opinion,continue to improve the ceremonial system of the great powers and congresses,and build the narrative system of the CPC’s own international discourse expression.