数字经济时代我国体育赛事供给优化研究

A Study of Supply Optimization of Sports Events in China in the Digital Economy Era

作为一种新型经济形态,数字经济以其蓬勃的生命力成为实现我国新旧动能转换、助力结构升级的重要力量。本文采用文献分析、实践案例研究等方法,通过分析当前我国体育赛事供给现状、存在的问题,尝试探索新时期我国体育赛事供给在数字经济背景下的优化路径。研究结果表明:数字经济的发展为我国体育赛事供给提供了坚实的技术支撑和强劲动力支持,也为群众基于体育赛事的市场需求与体育消费市场、消费规模和消费能力之间搭建了桥梁。在上述研究的基础上,提出建议:新时期要构建以“人”为本的基本赛事供给价值取向,并以数字经济为平台和媒介,统筹国内、国际市场,最终实现我国体育赛事市场的优化供给策略。

The booming digital economy,as a new economic form,has become an important driving force in the transformation of dynamics and help the structural upgrading of China.This paper uses a combination of literature analysis and case studies to analyze the current situation and problems of China’s sports event supply,in an effort to find an optimising path of it in the digital economy.Findings show that the development of digital economy provides solid technical support and robust driving force for the supply of sports events in China,and also bridges the public’s demand for sports events and the sports consumption market,scale and consumption capacity.On the basis of this,it is proposed that a people-oriented basic value should be established in the supply of sports events in the new era,and use the digital economy as a platform and medium for overall coordination of sports event supply from both the domestic and foreign markets.