网络舆情与非理性因素粘连的现实镜鉴

The Reality Mirror of Network Public Opinion and Irrational Factor Conglutination

本能涌动、利益驱动、敌意煽动、“瓜民”推动等要素经常杂糅在一起,成为网络舆情与非理性因素粘连的介质。非理性不等于反理性,其与网络舆情粘连后的效果喜忧参半,既可以使情感共振,强化价值认同,又可以使民意畅达,促进良治形成,还可能使群体极化,导致网络失序,甚至使得舆情蔓延,影响社会稳定。在尊重非理性因素自身特征、与网络舆情相互作用规律的基础上,要巧妙利用非理性因素促成正向网络舆情,精准亮剑非理性粘连导致的负向网络舆情,系统治理非理性因素催生的网络生态乱象,切实增强社会主流舆论的网络话语传播力。简言之,积极发挥非理性因素在网络舆情治理中的正向功用,针对性地消解或降低其消极破坏力,给非理性因素“袪魅”、正名。

Instinct surging,interest driven,hostile incitement,and the promotion of rubberneckers are often mixed to become the medium of adhesion between online public opinion and irrational factors.Irrationality is not equal to anti-rationality,and the effect of its adhesion with online public opinion is mixed,which can make emotions resonate and strengthen value identification.At the same time,it can make public opinion open and promote the formation of good governance.It may also polarize the population,leading to network disorder.It even spreads public opinion and affects social stability.On the basis of respecting the characteristics of irrational factors and the law of interaction with internet public opinion,we should skillfully use irrational factors to promote positive Internet public opinion,eliminate negative network public opinion caused by irrational adhesion of precision sword,systematically govern the chaos of network ecology caused by irrational factors.We will effectively enhance the online discourse power of mainstream public opinion.In short,the ultimate value of“disenchantment”and“correction”of irrational factors is to give full play to the positive function of irrational factors in the governance of online public opinion and to eliminate or reduce their negative destructive power.