基于女性消费者视角的女性主题酒店发展分析

Analysis on the Development of Female-Themed Hotels from the Perspective of Female Consumers

针对当前女性主题酒店发展过程中存在撤销客房的问题,结合女性主题酒店的发展现状开展问卷调查,并从女性消费者的认知与需求等视角分析女性主题酒店发展的制约因素与相关对策。针对性地提出女性主题酒店发展建议,可为酒店开发与管理提供参考。

Aiming at the problem of canceling guest rooms in the current development of female-themed hotels,a questionnaire survey was carried out in combination with the development status of female-themed hotels,and the constraints and countermeasures for the development of female-themed hotels were analyzed from the perspectives of female consumers'cognition and needs..Proposals for the development of women-themed hotels are put forward in a targeted manner,which can provide reference for hotel development and management.