江苏省内居民旅游需求时空分异特征及影响因素研究——基于网络关注度视角

Study on the Spatial-Temporal Differentiation and Influencing Factors of Jiangsu Residents’Tourism Demand:based on the Perspective of Network Attentions

论文收集2018年江苏省居民对省内4A级及以上景区百度指数数据,基于GIS空间分析法探讨省内居民旅游需求时空变化特征和主要影响因素。研究发现:江苏省居民对所有景区旅游总需求呈现“三峰三谷”的季节性变化特征,而对各景区表现为单峰平谷、双峰双谷、三峰三谷、多峰多谷等不同峰值变化形态。影响居民旅游需求时间变化的主要因素有气候环境、资源禀赋、假期制度、重大事件和社会环境。在空间维度上,省内居民对苏南地区景区旅游需求偏好明显高于苏北地区,形成以钟山风景名胜区为核心的J型、以苏州园林为核心的倒L型和以无锡、常州多个景区构成的斜Z型3个旅游偏好带。空间距离、人口规模、经济条件、景区知名度、资源差异性等因素均会对居民旅游需求空间分布的形成产生一定的影响。

Based on the data of Baidu Index of residents in Jiangsu Province for 4A and above level scenic spots in 2018,the spatial-temporal differentiation characteristics and main influencing factors were discussed by using the spatial analysis method of GIS.The research showed that,Jiangsu residents’annual tourism demand presents the seasonal change characteristics of“three peaks and three valleys”.There were four peak changing patterns of tourism demand for a single scenic spot,including single peak and flat valley,double peaks and double valleys,three peaks and three valleys,multi peaks and multi valleys.Temporally,the tourism demand was affected by the types of climate environment,resource endowment,holiday system,major events and social environment.Spatially,the residents'preference for scenic spots in Southern Jiangsu was significantly higher than that in Northern Jiangsu,formed three tourism preference zones:J-type with Zhongshan scenic spot as the core,inverted L-type with Suzhou garden as the core,and inclined Z-type with Wuxi and Changzhou scenic spots.Spatial distance,population scale,economic conditions,scenic spot popularity,resource difference and other factors had different degrees of impact on the spatial distribution of residents’tourism demand.