基于价值共创理论和网页标记组合的分析

Analysis based on Value Co-Creation Theory and Web-Marking Mix

主打二次元亚文化属性的网络视频平台哔哩哔哩会不会反过来阻碍亚文化的传播?基于价值共创理论和网页标记组合(Web-Marking Mix)的研究发现,推荐和审核机制、资本支持、粉丝社区以及消解亚文化内容意义等因素,都是导致亚文化很难被传播的原因。研究建议,应当支持非营利组织视频平台传播亚文化,以期增强社交媒体内容分享的创造性和多样性。

Will Bilibili,an online video platform that focuses on two-dimensional subculture attributes,in turn hinder the spread of subcultures?Research based on the value co-creation theory and Web-Marking Mix found that factors such as recommendation and review mechanisms,capital support,fan communities,and the elimination of the meaning of subcultural content are all reasons that make it difficult for subcultures to be spread.The study suggests that non-profit video platforms should be supported to spread subcultures in order to enhance the creativity and diversity of social media content sharing.