“饭圈效应”的特征、扩散及其逻辑

The Characteristics, Diffusion and Logic of “Fanquan Effect”

在当代偶像工业资本与社交媒体平台的裹挟之下,“饭圈”群体的文化实践方式已经变成围绕偶像展开数字劳动和线下应援的狂欢仪式。“饭圈效应”是“饭圈”成员为了获取与积累情感能量不断启动狂欢仪式并沉浸其中的现象。当前,“饭圈效应”已由粉丝化群体扩散到经济、政治、文化等多个领域,成为不容忽视的社会现象,“饭圈效应”的扩散逻辑亟待廓清。目的与意义在后现代主义中的消散、精神焦虑在个人成长中的弥漫以及虚假融入在小镇青年中的流行等社会症候是“饭圈效应”向其他领域不断扩散的深层逻辑。

Under the coercion of contemporary idol industrial capital and social media platforms, the cultural practice of “Fanquan” has become a carnival ceremony for digital labor and offline support around idols.“Fanquan effect” is a phenomenon in which members of Fanquan continue to start carnival rituals and immerse themselves in it in order to acquire and accumulate emotional energy.At present, “Fanquan effect” has spread from fan-based groups to many fields such as economy, politics, and culture, and has become a social phenomenon that cannot be ignored.The diffusion logic of “Fanquan effect” needs to be clarified urgently.The dissipation of purpose and significance in postmodernism, the diffusion of mental anxiety in personal growth, and the popularity of false integration among young people in small towns are the deep logic of the “Fanquan effect” spreading to other fields.