高校图书馆阅读推广的可持续发展——基于苏州大学“校友书架”的思考

The Sustainable Development of Reading Promotion In University Library:Thinking on the“Alumni Bookcase”of Soochow University

高校图书馆要敢于突破阅读推广的瓶颈,打造阅读品牌。苏州大学图书馆推出“校友书架”品牌活动,利用校庆期间的关系情境,发挥图书馆公共空间的地利优势,与学校校友会联合,传达“终身校友,终身阅读”的价值理念。这一活动成为校友与母校情感连接和文化传承的切入口,让阅读推广从晓之以理到动之以情,突破服务局限,努力实现阅读推广的代际传递。

Facing the difficulties of reading popularization,university libraries should dare to break through and build the brand of reading.Soochow University Library run the brand of reading activity“Alumni Bookshelf”.On the occasion of the school anniversary,library make full use of the public space and unite with the School Alumni Association to convey the value of“lifelong alumni,lifelong reading”.It became the emotional connection between school and alumni.Also,it is the entrance to the cultural heritage.The reading promotion has developed from reason to emotion through this event.Breaking through the service limitation of university library and realizing the intergenerational transmission of reading promotion what is the goal of the library.