“网店运营与管理”应用型课程教学创新路径探究

Research on the Teaching Innovation Path of Application-oriented Course“Online Store Operation and Management”

以“网店运营与管理”课程为例,从教学理念、教学方法、内容设计、环节实施、课程评价等方面进行应用型课程教学创新路径的探究。提出了从“以教为中心”向“以学为中心”转变,从“灌输式”向“探究式、启发式”转变,从“闭卷考试”向“全过程学业评价—综合量化考查”的评价方式转变等改革路径。

Taking the course of“online store operation and management”as an example,this paper explores the teaching innovation path of application-based courses from the aspects of teaching concepts,teaching methods,content design,link implementation,course evaluation,etc.It proposes some changes in evaluation methods and other reform paths such as the transformation from“teaching-centered”to“learning-centered”,from“indoctrination”to“inquiry and heuristic”,and from“closed-book examination”to“whole-process academic evaluation—comprehensive quantitative examination”.