提升皖南川藏线(宣州段)旅游者体验的策略研究

Study on Strategies for Improving Tourist Experience on the Sichuan Tibet-line in Southern Anhui(Xuanzhou Section)

文章分析了皖南川藏线(宣州段)现阶段的旅游实际状况,此条线路虽然较火热,但也有着较明显的淡旺季之分,而且回头客不多。为突破当地旅游发展的瓶颈,以宣州区所辖地域为例,围绕旅游活动的六大要素给出了提升旅游者体验相对应的六个主要策略。并就持续发展沿线旅游经济提出了相关注意事项,要求从业者树立绿色环保、安全和专业服务意识。

The thesis analyzes the actual tourism situation of the Sichuan Tibet-line in southern Anhui(Xuanzhou section).Although this tourist route is well-received by tourists,it still reflects obvious stream of visitors in off and peak season and also has few repeat visitors.In order to break the bottleneck period in the development of local tourism,this thesis puts forwards six main strategies for improving tourist experience ac⁃cording to six elements of tourism activities taking Xuanzhou District as an example.It also comes up with relevant cautions on sustainable development of tourism economy of the tourist route,and requires the practi⁃tioners to establish the awareness of environmental protection,safety and professional service.