网络意识形态安全治理中的“过滤气泡”负效应分析

An analysis of the negative effect of“filter bubble”in the ideological security governance

网络虚拟场域下“过滤气泡”通过算法推荐机制实现了为用户提供精准信息、降低时间成本、提高信息流通效率等正效应,但同时也隐藏着引发网络意识形态安全风险的负效应,具体表现为:编织“信息茧房”,导致受众观念窄化,消解对网络主流意识形态认知的完整性和崇高性;加剧社会思潮纷争,导致受众认知失衡,造成对网络主流意识形态政治认同困扰;引发圈层化传播,导致群体极化与价值分化,冲击并削弱网络主流意识形态的主导地位。基于此,从技术层面加强技术监管,完善网络信息安全管理,从话语层面优化传播效能,提升网络主流意识形态话语凝聚力,从受众层面提升自身媒介素养,厚植网络主流意识形态的认同,以及从社会层面推动协同治理,筑牢网络意识形态阵地,是当前网络意识形态安全治理的四个核心理路。

While the“filter bubble”provides internet users with personalized information by algorithmic recommendations and boosts information spread,we risk compromising the national ideological security on the internet:“information cocoon”can affect the public perception of mainstream ideology;continuing disputes between trends of thought can influence the political identity of internet users;and polarized opinions can threaten the dominant ideology.This paper argues that we place stricter controls technologically,improve opinion expressions in discourse,foster media literacy of internet users and promote collaborative governance.