大数据时代的绿色食品网络营销发展模式研究

Research on the Development Mode of Green Food Online Marketing in the Era of Big Data

随着人们对健康愈发关注,绿色食品备受关注,大数据时代的到来,电商产业随之崛起,网络营销为绿色食品营销提供新的方向,成为现下营销的主渠道。绿色食品网络营销具有多方面优势,但实际推进过程中仍存在部分不足,有必要提出有效的改善策略和建议,为绿色食品网络营销提供新发展模式,实现精准性营销,获取较佳的经济效益。

With people’s increasing emphasis on health,green food has attracted much attention.With the advent of the era of big data,the e-commerce industry has risen.Online marketing provides a new direction for green food marketing and has become the main marketing channel at present.Green food online marketing has many advantages,but there are still some deficiencies in the actual promotion process.It is necessary to put forward effective improvement strategies and suggestions,provide a new development model for green food online marketing,realize precision marketing,and obtain better economic benefits.