基于“互联网+”生鲜农产品供应链重构的思考

Reconstructing Fresh Agricultural Supply Chain Based on “Internet+”

我国人口数量众多,对于生鲜农产品的需求量巨大。在社会快速发展的背景下,我国进入了互联网时代,人们生活方式的改变使生鲜农产品供应链遭受巨大的冲击,传统生鲜农产品供应链存在的弊端日益突出,影响生鲜农产品的供应效率和质量,无法满足消费者对生鲜农产品的巨大需求,因此升级重构生鲜农产品供应链具有重要的现实意义。本文分析了“互联网+”对生鲜农产品供应链的要求,提出了“互联网+”生鲜农产品供应链的重构对策。

China has a large population, and the demand for fresh agricultural products is huge. Under the background of rapid social development, China has entered the Internet era. The change of people’s lifestyle has caused great impact on the supply chain of fresh agricultural products. The disadvantages of the traditional fresh agricultural products supply chain are increasingly prominent, affecting the supply efficiency and quality of fresh agricultural products,and failing to meet the huge demand of consumers for fresh agricultural products. Therefore, it is of great practical significance to upgrade and reconstruct the fresh agricultural products supply chain. This paper analyzes the requirements of “Internet +” on fresh agricultural product supply chain, and puts forward the reconstruction countermeasures of “Internet +” fresh agricultural product supply chain.