食品类设计中数字媒体设计与制作的应用与研究

Application and Research of Digital Media Design and Production in Food Design

当今时代,消费者对食品的外在设计表现以及艺术审美需求、内在情感互动等感受和需求伴随着科技的发展和生活水平、教育的发展逐渐提高。人们购买食品更加关注其包装文化、品牌文化、情感交互。同时,以数字技术和互联网技术为代表的数字媒体设计技术在食品设计领域的发展也是日新月异。伴随着时代的发展,数字媒体设计的产生与流行也为食品类视觉设计提供了新的载体和媒介,促进了食品类设计领域逐渐多元化,食品信息的传播媒介逐渐丰富化。伴随着数字媒体设计在食品商业的崛起,食品行业的视觉传达设计的表现形式也发生了巨大的改变。本文主要论述在当今文化育人的时代背景下,数字媒体设计在食品设计领域的创新应用及发展前景。

In today’s era,consumers’ feelings and needs for food,such as external design performance,artistic aesthetic needs,and internal emotional interaction,are improving with the development of science and technology,living standards,and education.When people buy food,they pay more attention to its packaging culture,brand culture,emotional interaction and so on.Similarly,the development of digital media design technology represented by digital technology and Internet technology in the field of food design is also changing with each passing day.With the development of the times,the emergence and streamline of digital media design also provide new carriers and media for food visual design,promote the gradual diversification of the field of food design,and gradually enrich the media of food information.With the rise of digital media design in food business,the expression form of visual communication design in food industry has also changed greatly.This paper mainly discusses the innovative application and development prospect of digital media design in the field of food design under the background of cultural education.