“互联网+农业”发展现状及云养果园创新研究

Research on the Development of"Internet plus Agriculture"and the Innovation of Cloud Orchard

该文结合“互联网+农业”的时代背景,探索研究出一个全新的“云养果园”创新运营模式。主要通过农业物联网技术结合微信小程序的形式,为广大客户提供一个掌上可移动果园,着力于实现线上操作与线下种植同步进行,带来更具真实性的种植体验。该文从商业模式、小程序设计和经济效益等多方面来探讨此项目推动乡村振兴的可行性。

In the context of"Internet plus Agriculture",this study explores a brand-new innovative operation mode of"Cloud Breeding Orchard".Through the agricultural Internet of things technology combined with the form of WeChat Mini Program,this paper provides our customers with a palmtop mobile orchard,focusing on the simultaneous online operation and offline planting,thus bringing a more authentic planting experience.This paper discusses the feasibility of this project to promote rural revitalization from various aspects,such as business model,Mini Program design,and economic benefits.