沙雅县农户参与农村电子商务存在的问题与对策

在新发展理念的指引下,农村商业模式拥有了创新驱动,电子商务交易活动日渐频繁,交易规模不断壮大,成为“三农”腾飞的重要引擎。该文将以沙雅县为例,简要分析沙雅县农村电子商务的发展现状,指出沙雅县农户参与农村电子商务存在的问题,并提出相应的对策,以期助力当地的农村电子商务大发展。

Under the guidance of the new development concept,the rural business model has been driven by innovation,e-commerce transactions have become more frequent,and the transaction scale has continued to grow,which has become an important engine for the take-off of"agriculture,rural areas and farmers".This paper will take Shaya County as an exemplar to briefly analyze the development status of rural e-commerce in Shaya County,point out the problems existing in the participation of farmers in rural e-commerce in Shaya County,and put forward corresponding countermeasures,in order to help the development of local rural e-commerce.