作为旅游吸引物的博物馆及其发展趋势

Museums as Tourist Attractions and Their Development Trend

博物馆及其藏品的价值使博物馆具有“天然的旅游吸引力”,但作为吸引物的博物馆,其功能与角色在随着博物馆的发展而不断变化。本文在梳理博物馆从贵族专享到公众共享,从藏品本位到开始关注观众体验的发展演变过程的基础上,将博物馆作为旅游吸引物的模式分为直接作为目的地核心吸引物、作为目的地核心吸引物的组成部分和作为目的地补充吸引物三种类型并分别总结其特征。进一步讨论了博物馆向吸引物生产、吸引氛围生产和吸引活动生产的发展趋势问题。

The value of museums and their collections makes museums"naturally attractive"in tourism.However,as the functions and roles of museums as attractions are constantly changing with the development of museums.This paper sorts out the development and evolution process of museums from aristocratic exclusive to public sharing,from being collection-based to be audience-experience-oriented,and on this basis,classifies the mode of museums as tourist attractions into three types,namely core attraction of the destination,component of the core attraction of the destination,and supplementary attraction of the destination,and summarizes their characteristics respectively.The paper further discusses the development trend of producing attraction,attraction atmosphere and attraction activities at museums.