主观规范对大学生志愿者志愿工作投入的影响机制研究——一个链式双重中介模型

Research on the Influence Mechanism of Subjective Norm on University Students’ Volunteer Engagement:A Chain Double-mediation with Adjustment Model

志愿工作投入直接影响志愿服务活动运转的效果,对大学生志愿者的志愿工作投入影响机制展开研究。基于计划行为理论、自我决定理论和角色认同理论,构建了以主观规范为自变量、大学生志愿工作投入为因变量、角色认同和志愿服务激情为中介变量的一个链式双重中介模型。通过对330名大学生志愿者进行问卷调查,采用层次回归和Bootstrap检验方法对问卷数据进行模型检验。研究结果表明:主观规范对大学生志愿者志愿工作投入有正向积极的影响,这种影响是通过角色认同和志愿服务激情传递的,志愿服务激情的中介效应更强;角色认同和志愿服务激情在主观规范对志愿工作投入的影响机制中起着链式双重中介作用。研究为大学生志愿服务领域相关工作提供了理论指导。

The research about the influence mechanism of university students’ volunteer engagement based on the theory of planned behavior theory, self-determination theory and role identity theory can be constructed by the double mediation model, in which the subjective norms as the independent variables, engagement of university students as dependent variable, role identity and voluntary service passion as the intermediary variable. Data were obtained through a questionnaire survey of 330 college student volunteers. Hierarchical regression and Bootstrap test were adopted to test the model of the questionnaire data. The research results show that the subjective norm has a positive influence on volunteer engagement. Such positive influence is transmitted through the role identity and voluntary service passion. The results also show that voluntary service passion is enhanced by the mediation effect between family norm and volunteer engagement. The role identity and voluntary service passion plays a double-chain intermediary role in the influence mechanism. The research provides theoretical guidance for the related work in the field of university students’ volunteer service.