东北地区冰雪旅游业发展的新格局及路径探索

New Pattern and Path Exploration of the Development of Ice and Snow Tourism Industry in Northeast China

后冬奥时代东北地区冰雪旅游业发展已形成新格局,东北地区以区域优势合理布局冰雪旅游业,产业发展规模不断扩大,冰雪旅游项目火热开展,探索创新多种市场经营模式,冰雪旅游业得到快速发展,成为促进东北地区高质量发展的新动力新引擎。但在快速发展的同时,东北地区冰雪旅游业也存在品牌消费能力不够、IP特色形象不突出、产业链不完善、全域旅游战略规划不足、智慧旅游与服务质量有待提升等问题。对此,应重点打造特色IP,提升品牌消费竞争力;延长冰雪旅游产业链,加快产业融合发展;加强产业和服务创新,提高服务质量;完善配套设施,优化区域环境;建设冰雪智慧旅游服务平台,丰富智能技术应用场景。通过冰雪旅游业的全域化、高质量发展,助力东北经济的全面振兴和全方位振兴。

The success of Beijing Winter Olympics brings new opportunities for the development of Ice-snow Tourism.Northeast China has its unique geographical advantages for developing Ice-snow Tourism.And the regional development scale of tourism industry continues to grow.Ice-snow Tourism projects are flourishing.By exploring and innovating various marketing operation modes,Ice-snow Tourism industry has developed rapidly and become a new driving force and engine for the high-quality development of tourism in Northeast China.However,there are also a series of problems in its development,such as brand consumption power is not enough,less prominent IP characteristic image,incomplete industrial chain,insufficient regional tourism strategic planning,inadequate intelligent tourism management ability and service quality.Therefore,it is necessary to focus on creating characteristic IP,enhancing brand consumption competitiveness,extending industrial chain,promoting industrial upgrading,improving infrastructure,upgrading intelligent tourism service platform and creating a new pattern of Ice-snow Tourism industry in order to start a new journey for the development of Ice-snow Tourism in northeast China.