摘要
2020年由于新冠肺炎疫情影响,健身俱乐部的发展受到巨大冲击,而线上健身得到快速发展。该文运用实地调研法对新冠肺炎疫情影响下健身俱乐部的发展现状进行研究,结果表明,新冠疫情影响下健身俱乐部的防控难度和资金压力加大,人们纷纷转向线上健身平台,客源严重流失。因此,健身俱乐部经营者应把握时机,利用互联网等技术平台开拓线上健身等新型健身方式,实现线上线下联动发展;积极寻求政府、企业合作,实现双赢局面;创新俱乐部风格及项目设置,打造自身特色。
In 2020,due to the impact of COVID-19,the development of fitness clubs was greatly impacted,while online fitness developed rapidly.This article studies the development status of fitness clubs under the influence of COVID-19 by using the field survey method.The results show that the prevention and control difficulty and capital pressure of fitness clubs under the influence of COVID-19 have increased,and people have turned to online fitness platforms,resulting in serious loss of customers.Therefore,fitness club operators should seize the opportunity to exploit new fitness methods such as online fitness by using the Internet and other technical platforms to realize the online and offline linkage development;Actively seek cooperation between the government and enterprises to achieve a win-win situation;Innovate the club style and project setting to create its own characteristics.
作者
张杰
李佳琪
ZHANG Jie;LI Jiaqi(Department of Physical Education,Donghua University,Shanghai,201600 China;College of Humanities,Donghua University,Shanghai,200050 China)
出处
《当代体育科技》
2022年第26期1-4,共4页
Contemporary Sports Technology
基金
2020年上海市教育科学研究项目(C2-2020066)。
