定向运动对提升沧州市大运河文化带影响力的可行性分析

Feasibility Study of Orienteering to Enhance the Influence of Cangzhou Grand Canal Cultural Belt

作为大运河流经里程最长的城市,沧州市大运河文化带的建设稳步推进,但在文化传播、影响力提升方面还处于探索阶段。该文采用文献调查法、实地考察法等研究方法,对沧州市及其他城市开展定向运动赛事效果进行分析研究,探索提高沧州市大运河文化带影响力的有效路径,并为其他运河沿岸城市提供参考。沧州市以大运河为主题的定向赛事受到广泛好评,但由于赛事筹备仓促,存在参与者主体较少,文化整合及产业融合不足等问题,在品牌建设、产业链构建、文化宣传等方面还需进一步更新改进,但定向运动融入各类文化元素的优势已初步显现。

As the city with the longest mileage of the Grand Canal,the construction of the Grand Canal cultural belt in Cangzhou has been steadily promoted.However,it is still in the exploratory stage in terms of cultural communication and influence promotion.This paper analyzes the effects of orienteering events in Cangzhou City and other cities by using the methods of literature investigation and field investigation,and explores effective ways to improve the influence of Cangzhou Grand Canal cultural belt,and provides reference for other cities along the canal.Cangzhou City’s orienteering event with the theme of"Grand Canal"has been widely praised.However,due to the hasty preparation of the event,the lack of participants,the lack of cultural integration and industrial integration,the brand construction,industrial chain construction,cultural publicity and other aspects need to be further updated and improved.However,the advantages of orienteering in integrating various cultural elements have initially emerged.