新环境下的整车产品配置规划方法创新

Innovation of Vehicle Product Configuration Planning Method under the New Environment

文章以新环境下的整车产品配置规划方法创新为课题,通过客户、品牌和行业3大切入点,建立基于客户需求、品牌DNA、前瞻性、竞争门槛及法律法规5大要素的工作模型,帮助公司产品更好地应对市场变化,保持领先地位。

This paper focuses on the innovation of vehicle product configuration planning method under the new environment.Through the three key perspective of customer,brand and industry,a working model based on five key factors:customer needs,brand DNA,perspectiveness,competition threshold and regulations is established to help the company s products better respond to market changes and maintain a leading position.