“双减”视域下的教育出版:变化、挑战与应对

Education Publishing from the Perspective of“Double Reduction”:Changes,Challenges and Responses

“双减”政策出台后,教育培训市场收紧,教育出版行业格局重塑。国家对教材教辅质量管控力度的变化,用户和市场需求的变化,给教育出版带来了深刻的影响。“双减”视域下,教育出版应直面竞争格局和发展前景的挑战,尽快转换角色,科学制定发展策略,做好出版产品多元化设计,推出优质图书,提高服务能力,重视人才建设,加速融合转型,为教育事业发展提供优质服务。

After the“double reduction”policy was issued,the education and training market has been tightened,and the education publishing sector has been reshaped.The changes in the state’s control over the quality of educational materials and teaching aids,as well as the changes in users and market demand have profoundly impacted the educational publishing sector.From the perspective of“double reduction”,educational publishers should meet the challenges from competition,development prospects and channel expanding.Educational publishers should change their role as soon as possible,formulate development strategies scientifically,design diversified publishing products,launch high-quality books,improve service capability,pay attention to talent construction and accelerate integration and transformation.Only by doing so,can they provide high-quality services for the development of the education.