新媒体视角下UGC模式的旅游受众分析

Tourism Audience Analysis of UGC Model From the Perspective of New Media

互联网的快速发展和开放的网络交互模式促进了“+旅游”业态的多样化发展。UGC模式的深入发展改变了传统媒体单向输出内容的信息传播方式,从而推动受众角色的转变。本文探讨UGC模式下旅游受众角色的转变以及转变原因,从而寻找共享经济体制下旅游类UGC可持续发展的应对措施。

The rapid development of the Internet and the open network interaction mode have promoted the diversified development of the " +tourism" business.The in-depth development of UGC mode has changed the information transmission mode of one-way output content of traditional media,so as to promote the transformation of audience roles and meet personalized needs.This paper takes this as a starting point to discuss the role change of tourism audiences under UGC mode and the reasons for the change,so as to find countermeasures for the sustainable development of tourism UGC under the sharing economy system.