数字媒体视角下的文创产品设计与开发——以非物质文化遗产闽南语童谣为例

随着数据时代的到来,互联网经历了三个大时代的演变,即门户时代、搜索时代、社会化时代。用户对数字媒体的体验感的追求日益增加,交互性、创新性以及个性化的体验不断渗透到我们的日常生活中。本文以闽南语童谣为例阐述非物质文化遗产如何在新的时代背景下利用新的媒介方式重新焕发出新的时代魅力特色。

With the arrival of the data age,the Internet has experienced the evolution of three major eras,namely,the portal era,the search era and the social era.Users are increasingly pursuing a sense of experience in digital media,and interactive,innovative and personalized experiences continue to permeate our daily life.This paper takes Minnan nursery rhymes as an example to illustrate how intangible cultural heritage can make use of new media methods to re-embody the charm of the new era under the new background of The Times.