具身方式、空间方式与社交方式:元宇宙的三大入口研究——基于传播学逻辑的近期、中期和远期发展分析

Embodied,Spatial and Social Approaches:A Study of Three Major Entrances to the Metaverse——An analysis of the near-,medium-and long-term development based on the logic of communication

元宇宙是一个超越现实世界的、更高维度的新型世界,人类可以通过具身、空间、社交三大入口进入元宇宙。按照未来发展的时间序列逻辑,人类进入元宇宙的方式在这三大入口的近期、中期、远期三阶段会表现出不同特征。其中,具身入口的发展将按照近期进入外链式虚拟体验阶段,完成五感替代;中期走向内置化虚实相生阶段,尝试意念交流;远期迈入赛博格后“新人类”阶段,实现终极传播的过程进行发展。空间入口则将依照近期进入主场景融汇阶段,实现数智化升级;中期走向多场景覆盖阶段,满足多元垂直需求;远期迈入全场景升维阶段,全产业协同带来全方位变革的链路进行探索。社交入口的发展将遵循在近期进入创建数字分身阶段,实现第二身份的定制与身心映射;到中期进入凝聚虚拟社群阶段,再造精神空间并形成赛博文化;跨入远期积淀社会文明阶段,架构社会系统并制定运行规则的逻辑进行升维。必须指出,从当下现实发展到元宇宙近期阶段,也需要三大入口中相应技术发展与市场需求的共同推动,在技术与社会的“互构”中开启“人之为人”的新型数字文明时代。

The metaverse is a new,higher-dimensional world beyond the real world,and humans can enter the metaverse through three major entrances:embodiment,space,and social.According to the time series logic of future development,the way of human entering the metaverse will show different characteristics in the near-,medium-and long-term stages of these three entrances.Among them,the development of the embodied portal will follow the process of entering the external chain virtual experience stage in the near future to complete the five senses substitution;moving to the built-in virtual reality stage in the middle term to try to communicate with the mind;and entering the"New Human"stage after Cyborg in the far term to realize the ultimate communication.The spatial entrance will be explored in accordance with the chain of entering the main scene convergence stage in the near future to realize the upgrade of digital intelligence;moving to the multi-scene coverage stage in the middle term to meet multiple vertical demands;and moving to the full-scene ascension stage in the long term to bring about all-round changes with the collaboration of the whole industry.The development of social portal will follow the logic of ascending to the stage of creating digital avatar in the near future to realize the customization of second identity and physical and mental mapping;to the stage of coalescing virtual community in the middle term to recreate spiritual space and form Cyber culture;and to the stage of accumulating social civilization in the far term to structure social system and formulate operation rules.It must be pointed out that the development from the current reality to the recent stage of the Metaverse also needs to be jointly promoted by the corresponding technological development and market demand in the three major entrances,so as to open a new digital civilization era of"People as People"in the"Mutual Construction"of technology and society.