国际医疗旅游产品特色研究及对我国的启示

The research on the characteristics of international medical tourism products and its enlightenment to China

基于国际医疗旅游发展的成熟度,文章对美国、日本、德国、以色列等7个国家的典型医疗旅游产品进行了全面分析,从医疗技术、设备(药械)、质量、特色、便利度、市场需求、性价比等7个方面总结了国际医疗旅游产品的共性特征,结合我国的医疗旅游资源禀赋,从规划产业布局、整合优质资源、特色服务品牌与产品打造、国际医疗旅游服务体系健全、合作交流平台拓展等方面对我国培育国际医疗旅游特色产品的路径提出了建议。

Based on the maturity of the international medical tourism development,this paper conducts a comprehensive analysis of the typical medical tourism product in the United States,Japan,Germany,Israel and other countries and regions.It summarizes the common features of international medical tourism products from seven aspects of medical technology,equipment(medical instrument),quality,features,service convenience,market demand,price and so on.Combining with China s medical tourism resources endowment,this paper puts forward some suggestions on the path of cultivating international medical tourism characteristic products from the aspects of planning industry layout,integrating high-quality resources,crating unique service brand and products,perfecting international medical tourism service system and expanding cooperation and exchange platform.