徽派建筑元素在旅游文创产品设计中的运用

The Application of Huizhou Architectural Elements In Tourism Cultural and Creative Products Design

徽派建筑是徽文化的缩影和载体,体现着古徽州人的文化精髓、生活方式和审美价值。将徽派建筑引入旅游文创产品设计,一方面能更好地彰显徽州文化的独特之处,另一方面还能满足消费者对旅游文创的内涵、情感、外观等多方面的需求,提升产品的文化底蕴和吸引力。将徽文化理念运用于旅游文创产品设计,增强消费者的体验,从而提升徽文化产品的内涵,促进徽文化的传承与创新。

Huizhou architecture is the epitome and carrier of Huizhou culture,which embodies the cultural essence,lifestyle and aesthetic value of ancient Huizhou people.The introduction of Huipai architecture into the design of tourism cultural and creative products,on the one hand,can better highlight the uniqueness of Huizhou culture,on the other hand,can meet consumers’needs for the connotation,emotion,appearance and other aspects of tourism cultural and creative products,and improve the cultural heritage and attraction of products.To apply the concept of Hui culture to the design of tourism cultural and creative products is to enhance the experience of consumers,so as to improve the connotation of Hui cultural products,and promote the inheritance and innovation of Hui culture.