中国职业体育俱乐部社会责任的演进:全面回顾、深度透视与未来走向

Evolution of Social Responsibility of Chinese Professional Sports Clubs: Comprehensive Review, In-depth Perspective and Future Trend

文章采用文献资料、专家访谈及案例研究等方法,在分析我国职业体育俱乐部社会责任演进基本逻辑的基础上,阐述了我国职业体育俱乐部社会责任演进历程,归纳了其演进规律特征,提出了俱乐部社会责任发展的趋势和建议。研究认为:俱乐部本质—俱乐部功能使命及其与社会的关系—俱乐部社会责任实践内容与实现方式是一种新的研究逻辑路径。我国职业体育俱乐部社会责任的演进过程可划分为非企业下的社会责任附庸阶段、不完全企业下的社会责任错位阶段、一般意义企业下的社会责任重塑阶段、现代意义企业下的社会责任创新阶段。不同发展阶段,俱乐部的本质与功能使命、俱乐部与社会的关系、俱乐部社会责任实践内容与实现方式存在差异。政府-俱乐部-社会三者关系范式的演变是一个寻求关系合意性与合理性的动态变化过程;俱乐部社会责任的认知与履责行为范式的演变是俱乐部不断寻求自适应与高级化的过程。未来我国职业体育俱乐部社会责任发展需进一步转变社会责任发展理念,构建社会责任制度体系,创新社会责任实践方式。

Using methods of literature, expert interview and case study and so on, based on the analysis of basic logic of evolution of social responsibility of Chinese professional sports clubs, this paper expounds the evolution process of social responsibility of Chinese professional sports clubs, and summarizes its evolution characteristics, then puts forward the development trend and suggestions of social responsibility of clubs. The research shows that essence of club-function and mission of club, and its relationship with society-practice content and realization way of social responsibility of club is a new logical path. The development and evolution process of social responsibility of Chinese professional sports club is divided into the stage of social responsibility dependency under non-enterprise, the stage of social responsibility dislocation under incomplete enterprise, the stage of reconstruction of social responsibility in general sense, the stage of innovation of social responsibility in modern enterprise. In different stages of development, the essence, function and mission of club, the relationship between club and society, the practical content and realization of social responsibility of club are different. The evolution of the relationship paradigm among government, club and society is a dynamic process of seeking relationship rationality and agreement. The evolution of social responsibility cognition and accountability behavior paradigm of professional sports clubs is a process in which clubs seek advanced and adaptive. In the future, the development of social responsibility of clubs needs to further changes the concept of social responsibility development, and constructs social responsibility system, then innovates the practice mode of social responsibility.