城市旅游消费竞争力评价指标体系构建与应用--以15个旅游消费示范城市为例

Construction and Application of Evaluation Index System of Urban Tourism Consumption Competitiveness:Taking 15 Tourism Consumption Demonstration Cities as Examples

2020年12月,文化和旅游部等多部委联合公布了首批15个文化和旅游消费示范城市及60个试点城市。本文以15个示范城市为研究对象,构建了包括旅游消费核心要素、旅游消费基础环境、旅游消费发展能力3个一级指标,9个二级指标和30个三级指标的城市旅游消费竞争力评价体系,并对15个城市的旅游消费竞争力进行测算和排序。结果显示,15个城市的综合竞争力呈现为三层金字塔结构,并在区域上显现出“东中西”递减和“南高北低”的格局。对此,本文从旅游资源整合、旅游品牌宣传、消费惠民力度和旅游创新能力等方面为城市旅游消费竞争力的进一步提升提供建议。

In December 2020,the Ministry of Culture and Tourism and other ministries and commissions jointly announced the first batch of 15 culture and tourism consumption demonstration cities and 60 pilot cities.Taking the 15 demonstration cities as the research objects,this paper constructs an evaluation index system of urban tourism consumption competitiveness,which includes 3 primary indicators of core elements,basic environment and development capacity of tourism consumption,9 secondary indicators and 30 tertiary indicators,and calculates and ranks the tourism consumption competitiveness of 15 cities.The results show that the overall competitiveness of the 15 cities presents a pyramidal distribution of three levels,and show a decreasing from east to west and a pattern of"south high,north low".In this regard,this paper provides suggestions for further improving the competitiveness of urban tourism consumption from tourism resource integration,tourism brand promotion,consumer-friendly measures and tourism innovation capacity.