文化基因视角下校服与江永女书的融合设计

Fusion Design of the School Uniform and Jiangyong Womanese from the Perspective of Cultural Genes

为提升湖南地区中小学生校服文化价值,结合江永女书文化对校服进行融合设计方法的探究。通过层次分析法构建女书文化基因图谱,深入挖掘女书文化基因,拆解女书字体造型结构。以直接应用、间接应用、抽象变形等设计方法构成女书新的视觉形态,并结合瑶族服饰色彩将女书视觉形象与校服进行融合创新。提炼出适应于地域文化发展的设计范式,为区域文化的活态化传承与创新提供更多的设计思路与方法。

To improve the cultural value of the school uniforms of students in primary and secondary schools in Hunan,the integration design method of school uniform was studied combing with womanese culture.The cultural gene pedigree of female script was constructed by analytic hierarchy process(AHP).The womanese cultural gene was excavated,and the womanese font structure was disassembled.The new visual form of female script was formed by direct application,indirect application,abstract deformation and other design methods,which was applied to the school uniform innovation combined with the color of clothes in Yao nationality.The design paradigm adapted to the development of regional culture was extracted to provide more design ideas and methods for the active inheritance and innovation of regional culture.